Why I Offer Free Google Ads Audits (And What You Actually Get)
If you're running Google Ads for your business — or thinking about starting — there's a good chance you're not entirely sure whether your money is working as hard as it should. That's exactly why every campaign I take on starts the same way: with a free audit or forecast, no strings attached.
What Is a Free Audit or Forecast?
It depends on where you're starting from.
Already running Google Ads? I'll dig into your existing account and give you a clear picture of what's working, what's wasting spend, and where the quickest wins are. That means looking at your keywords, targeting, ad copy, conversion tracking, and budget allocation to spot the gaps that are quietly costing you money.
New to Google Ads? Instead of an audit, you get a forecast — a realistic look at what Google Ads could do for your business based on your industry, location, and competition in Devon. You'll see estimated costs, likely lead volumes, and whether it's worth pursuing before you commit a single penny.
Either way, you walk away with something concrete: a written breakdown, not a sales pitch dressed up as advice.
Why Free? What's the Catch?
There isn't one. Here's the honest reasoning:
You shouldn't have to gamble on advice. Big agencies often charge for audits or bundle them into expensive onboarding fees. As an independent specialist, I don't have that overhead, so I can offer this as a genuine first step rather than a paywall.
It's a two-way test. An audit shows you whether there's real opportunity in Google Ads for your business — and it shows me whether I'm the right fit to help. If either of us isn't convinced, no hard feelings, no obligation to continue.
Transparency builds trust. I'd rather show you the numbers upfront than ask you to take my word for it. If your account genuinely doesn't need much work, I'll tell you that too.
What Local Businesses Usually Find
Across the audits and forecasts I've run for businesses around Exeter and Devon, a few patterns come up again and again:
Budget being spent on broad, untargeted keywords that bring in clicks but not customers
Missing or broken conversion tracking, meaning there's no real way to know what's actually generating leads
Ad copy and landing pages that don't match what the customer searched for, pushing costs up unnecessarily
New businesses assuming Google Ads is out of reach on a small budget, when a well-targeted local campaign is often more affordable than expected
Spotting these issues early — before you commit to months of spend — is exactly the point of doing this for free.
How It Works
Get in touch — a quick chat about your business, goals, and current setup (if you have one).
I review or model your account — using real data from your account or the Google Ads Transparency Centre and current market benchmarks for your industry.
You get a clear report — plain-English findings, no jargon, no pressure to sign up.
From there, it's entirely your call whether you want help managing the campaign going forward. As an independent Google Ads specialist, you'd be working directly with me — not passed between account managers — which tends to mean faster changes and campaigns that actually reflect your business.
Ready to See Where You Stand?
Whether you've been running ads for years or haven't started yet, a free audit or forecast is the simplest way to find out if there's money being left on the table.
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